Question for the INS Developers.
I have a friend who works in a large retail store (non-grocery) and talking to him about INS he said that many of the big retailers and I presume the grocery stores have "arrangements" with suppliers, things like you purchase this many XXXX and you will get a discount etc.
My question relates to the relationships already established between Grocery stores and their suppliers. If a manufacturer or supplier is making money off of the retail sector, would that same manufacturer/supplier then be undercutting their regular long term retail clients if they were to also adopt INS as a sales method? And if they were to undercut the retailers the majority of those retailers would probably shift to another supplier (I know i would if I was a retailer), so the question is how do you mitigate this and entice manufacturers to use INS without potentially destroying pre-exisiting commercial relationships with retailers?
Sorry if this has been asked before but over 200 pages I am not going to search it all.
Thanks.
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Helo, thanks for your question.
We are creating a great solution for the manufacurers. Firstly, they get one more way to sale there products, secondly, they will get access to the consumers' data which is crucial for the manufacturers
I know all of this already, but you did not address my question about the relationship that manufacturers and Suppliers to the Retail industry and how you plan to overcome the already in place agreements between said parties.
I get the concept of INS and see the merit in it, but I think it is dangerous that you did not even acknowledge the fact that by going with INS (some) Manufacturers and suppliers could potentially break agreements with current retailers.
How does INS address this?
You have told me how INS will help with the customer data, lower mark-ups etc etc, I understand all of that, but what about those that also supply to retailers now in the traditional method?
Surely this is going to be the single biggest hurdle that INS needs to address and you do not even acknowledge it?