Just another way to milk more money out of their fans pockets! This is the way I am seeing such ICOs. Obviously it is great to attach a crypto related project with such a immensely popular football club, as it will give more visibility of the crypto world to the common mass, but what purpose it will solve??
ICO were mainly started to fund brilliant ideas, but it is now going out of the control! People are tokenizing anything and everything regardless of the necessity! That is not going to earn reputation for cryptos.
While I am not against the ICOs and cryptocurrency in general, but I would love to see meaningful innovative ideas to be funded through it and not just anything random!!
I share your opinion. It's great advertisement for cryptos as football fan base is huge but i miss some real utilization otherwise it's just another promotional item.
They say:
With the platform, fans can respond to Juventus ballots, allowing supporters' "voice to be heard, and creating an emotional connection between the Club and its fans,".
Is that all?
I think much better idea is to skip the ICO (FTO) and start giving those tokens to fans for every match visit. Then let them use it to buy VIP zone access, personal meeting with star, spend in club pub or club souvenir shop etc.
Such usage would make more sense. But it will be more beneficial to club fans than the club itself and I guess that's not what club management is looking for.