Do you really think that hotels are really enough reliant in OTA's industry? The online travel agents business was a model initially adopted by hotels as a means to clear unsold inventories. However, the entry and rapid expansion of OTA's are reshaping the travel industry. Hotels now rely heavily on OTA's for online sales, and not just as a channel for clearing unsold inventories. Goeureka will be providing a user friendly interface for better handling of bookings and inventories as mentioned in there white paper.
Actually this is true that The online travel agents business was a model initially adopted by hotels but at that time they had no other option. And if we talk about Goeureka it would be a better option to adopt, we can say the OTAs are ruling the hotels. Some time Hotels have to do irrelevant acts, for continuing the business they fulfill OTA's demands. But using the GOeureka platform hotels are absolutely free, they don't have to be depended on third parties and They don't have to spent a bug of money on OTAs. But now hotels will focus on facilities and relations of consumers, It will help to boost the business.