if this is true, it will be beneficial to the crypto market and the users too, it only means that the use of crypto is eventually being adapted by more and more people in the world, it will boost the trust factor to attract more and more investors who are not yet into cryptos, google has innovated and part of that innovation is the realization of the worth of crypto trading and promoting crypto will attract more advertising firms.
What would really make it beneficial. It will simply be beneficial to the pocket of google at the end, since it seems they have realized how much they have missed from revenues when it comes to the cryptocurrency space. It is not some news I believe should have any serious impact on the price of bitcoin or the crypto market generally. Sure, in a way it could keep helping to create awareness nonetheless, but at the same time, the fact that they are trying as much as possible to clean the space and reducing scammers, by dealing with only regulated platforms, is a good start.