I think we need more radical real world businesses tokenizing their products and using this 'tokenization' as a means to garner support for mainstream crypto adoption. Like rewarding people loyalties for using their products.
Does anyone else here share the same concerns, or do you know a coin that is owned by real businesses for such purposes?
Some days ago Ripple CEO announces 3[three] companies which are now using Ripple as a means of payment
https://www.coindesk.com/ripple-event-reveal-3-companies-are-now-using-xrp-for-real-payments/, so, ripple is almost there.
The use of crypto is not yet fully accepted by the main stream market globally, we have issues to resolved like Regulation by the government financial institutions, once Crypto is fully accepted by the market with the government accepting its full potential then its an open market? business using crypto globally, at this time we experience limitation on its usages.