More than 90% of ICOs (still a wide margin) lack pure utility aside from trading values. Among freelancers, people may trade one crypto for another, but in a brick and mortar business scenario, crypto has little to no impact. For example if I walk into a store I could get the credit card and a few other payment options. Still, with the over abundance of crypto technologies and their native tokens, only a handful of stores have barcodes for bitcoin and a few other payment coin types.
I think we need more radical real world businesses tokenizing their products and using this 'tokenization' as a means to garner support for mainstream crypto adoption. Like rewarding people loyalties for using their products.
Does anyone else here share the same concerns, or do you know a coin that is owned by real businesses for such purposes?
Real world business does not have nothing to do with cryptocurrencies, any one that has barcode or accept their payment from customers through Bitcoin or so is doing it by choice and not because it is meant to be done by anyone. You can say so for online business and not for offline business, and no business requires Bitcoin. And for the token reward youre talking about, most companies gives vouchers and gift cards to their customers as reward.