Surely, it does help, but it's role is not that significant yet in my view. Big companies rarely accept Bitcoin or other cryptocurrencies, because the volatility could kill their profit for example.
This is happening. Yes, there is sense of insecurity in such big companies of world. They are confused on their steps to be taken regarding bitcoin or any other crypto currency. They come to know sometimes profits will demolish due to volatility, but we have seen few of them making progress even using bitcoin. Some are still accepting bitcoin while mostly are avoiding.