Yeah that's their long-term goal to attract attention, but you have to look at the problems they're solving or are attempting to solve right now.
In their case it appears to be a distributed exchange network/escrow system.
I've seen the interface of the network. It does look very user-friendly, but I find it lacks image capability to see what the hell you're buying. Maybe they'll somehow integrate VR into this?
Anyways, I do like the idea of being forced to succeed at each step of the way. (Each development is supposed to pay for the financing of the next.)
Right, their crowdfunding project. Makes sense to have one for such a large project right? I think it's clever to have this product that not only serves as a financial instrument and investment, but will also serve as the economic cornerstone for Virtnernity.