Advertizing has a great power! When forbes crypto department is going not only do this for trade.io but also after further developmentt of the Forbes CryptoMarkets platform I`m confident on the awareness around trade.io exchange.
And most of the experienced users are not using CMC as it has lack of the important information.
They still need marketing power. The liquidity pool just hangs around 690 users for the last couple weeks. They need to reach new people and markets and CMC is one quick way to do that.
The other developments are great but are still in their early days.