Services that help companies mitigate the reputational risk that food-fraud poses is a big growth area. Its a great business opportunity. Its going to be important not just as a China play, but as a global play, because Chinese food companies are becoming part of the whole global supply chain.
Definitely, this is not a Chinese issue its a global issue.
Definitely, EndChain is aiming to be a global player.
We will first focus in Asia, as the problems regarding counterfeits here is larger issue. Once we have a foothold, we will be able to move to other locations
that's exactly right in Asia its great problem, counterfeiting has reached an alarming level, causing huge revenue losses to governments across Southeast Asia. And its not just the scale of counterfeiting that is alarming, its also the scope