since is a long-lasting project will almost certainly catch the next bull phase of the market, they should adopt a strategy to have more visibility when this happens, for example, an airdrop or the release of an mvp to attract as many investors as possible...
They had already an airdrop, but i guess they will have to think about something else to raise back the attention to their product, when they have actually something to show.
Airdrops are no use for some time. People attended their airdrop already forgot about the project one day later. There are lots of ways to raise attention but i hope not again a useless airdrop.