Quote from: Conurtrol on February 03, 2014, 08:20:14 PM

Quote from: mww on February 03, 2014, 07:53:45 PM

Quote from: NxtChg.com on February 03, 2014, 07:45:30 PM

Quote from: rickyjames on February 03, 2014, 07:19:10 PM

Dude, I am hereby officially nominating you for membership on the NXT marketing committee if you want the slot.

https://bitcointalk.org/index.php?topic=445209.msg4917173#msg4917173

Oh, that's a good idea, +1

I'd be more than happy to contribute as much as i can, atleast for a year or so, i see a huge future for NXT, a future i would be proud to be apart of.

Quote from: Conurtrol on February 03, 2014, 07:09:51 PM

Quote from: mww on February 03, 2014, 06:58:44 PM

Quote from: salsacz on February 03, 2014, 03:08:32 PM

Quote from: rickyjames on February 03, 2014, 02:51:09 PM

Quote from: salsacz on February 03, 2014, 02:24:30 PM

Quote from: rickyjames on February 03, 2014, 12:43:06 PM

However, if James directs this, then I will disburse as authorized. Like he has for this 75K NXT for crazy-expensive $75 CPM audio spots over in another thread: https://bitcointalk.org/index.php?topic=412243.new#new

Just for the record, your math is wrong, so anyone who agrees on this assumption, should make his own calculations first

It's a fact that James has authorized 75K NXT and I will be disbursing that later today as directed.

I understood that the audio spots were twice weekly for three months reaching an audience of 10,000 and were funded at a level of 275K NXT when NXT was priced at 0.07 USD each given the current Bitcoin price. That's 275,000 * 0.07 = $19,250 for 13 weeks * twice weekly * 10,000 people = 260,000 impressions for a CPM of 19250/260 = $74.03. I rounded to $75 for sake of an even number to use in discussion.

because in previous text you were counting only on 13 spots and not 26. But you must add many important things - if we didn't book it in couple of hours, ethereum would have bought that minute. Then, there is a difference between listeners of LTB and any other ordinary visitors of websites etc. Listeners of LTB have big influence on other people (journalists...) - those listeners can speak directly to the celebrities/important people, listeners of LTB are experts, advisors with huge power

Hi Guys,

By night i'm usually ranting on this forum and asking silly questions, but by day i'm the lead digital analyst for one of the big 4 marketing communications companies.

Anyways, you guys are getting absolutely extorted. This CPM is off the roof; i've never actually seen a CPM this high when dealing with radio. I'll get in contact with my radio team tomorrow morning, but at the moment, unless i've missed some sort of targeting, i really cant see why you are paying so much.

If your dealing with any sort of advertising please contact me, i have access to pretty much the entire industry and know a good deal when i see one. I also have a team of 6 other analysts whos job it is to find out whatever i want to know across the other major mediums.

I'd be more than happy to assist for free as i see NXT's potential.

Please shoot me a PM with what i can help with, or if you just want to run by any advertising opportunities.

What are your thoughts on targeted Reddit ads?

Use reddit to build audiences within reddit. Don't use it for anything else. reddit is perfect for awareness and brand campaigns when all you want to do is spread awareness and build a community inside reddit. But for anything else, its a massive waste of time. Reddit's userbase is similar to facebook's in that user's are not in a correct state of mind to effectively push a product.

My advice would be to start up a small test campaign, target some of the bitcoin related subreddits and have the ad clickthrough to the NXT subreddit. The only issue with this is the NXT subreddit has very little information and will fail in engaging the user, so before any money is pumped into this, it is important the NXT subreddit actually contains enough information for the consumer to keep them there, and to make them want to come back.

Honestly, i wouldn't push anymore than the above. from an advertisers prospective, reddits advertising is not suited for anything other than building communities inside of reddit. Anything else usually ends up as a leakage of funds that could be spent better elsewhere.

Anyways, i've got a lunch with condenast either friday or monday, ill have to check my diary, but yeh, i'll ask them what they think, chances are they will just agree with me but i will see, they might have some new innovative features that could help us target/track.

Thanks,

Thanks for the reply and it's great to have you as part of the community! When you get a chance I'd love to get your take on the continuing discussion regarding marketing vs. tech development. Basically, the questions revolve around funding levels, where to spend marketing dollars, and how important it is to have the tech be "idiot proof" before a major marketing campaign begins. Thanks.

Thanks for the warm words. Is there already a thread for this? if not, do you know roughly what page the discussion starts?