Use reddit to build audiences within reddit. Don't use it for anything else. reddit is perfect for awareness and brand campaigns when all you want to do is spread awareness and build a community inside reddit. But for anything else, its a massive waste of time. Reddit's userbase is similar to facebook's in that user's are not in a correct state of mind to effectively push a product.
My advice would be to start up a small test campaign, target some of the bitcoin related subreddits and have the ad clickthrough to the NXT subreddit. The only issue with this is the NXT subreddit has very little information and will fail in engaging the user, so before any money is pumped into this, it is important the NXT subreddit actually contains enough information for the consumer to keep them there, and to make them want to come back.
Honestly, i wouldn't push anymore than the above. from an advertisers prospective, reddits advertising is not suited for anything other than building communities inside of reddit. Anything else usually ends up as a leakage of funds that could be spent better elsewhere.
Anyways, i've got a lunch with condenast either friday or monday, ill have to check my diary, but yeh, i'll ask them what they think, chances are they will just agree with me but i will see, they might have some new innovative features that could help us target/track.
@mww: I encourage you to read the 25 pages of the marketing thread here:
https://bitcointalk.org/index.php?topic=412243.0 . There is a proposal to divert 3,000,000 NXT currently worth $210,000 to marketing efforts in 2014, and that is on top of existing funds already allocated for NXT marketing. PM Salsacz for those figures. The total available to support any NXT efforts you get involved in is probably over a quarter million dollars.
Oh, you might post a request over there or PM Salsacz or landomata to see the master consolidated NXT marketing plan. Most quarter-million dollar ad budgets are required to have a master consolidated marketing plan before spending a single dime of money, right? Isn't that how they do it in your top 4 marketing company?