QUSD is a new project and I am sure that developers are planning to start advertising soon.
I think that a very strong marketing support is needed for the success of the project. You need a lot of advertising, paid articles in magazines and online publications, a review of bloggers and analysts and much more. Then the project will be successful and famous.
I have often seen situations where a lot of money is spent on advertising, but the results are few, so advertising needs effective.
It depends not only on the amount of money, but on the correct distribution to the target audience, this is the whole essence of marketing