Before paying someone to engage in PR they need to establish whether they can continue trading. Otherwise it is my and your funds they spend on that PR.
No one needs to be paid. The CEO or the owners should be the ones providing the updates and reassure everyone they are doing everything they can to overcome the situation. If it comes to hiring PR firms, then it means things are dire.
They might not have that information yet, let alone be ready to share it with the general public or if that would even be safe to do.
That's impossible. If police was there, it means there was a complaint filed, therefore something to complain about. Please don't keep insulting our intelligence claiming they (still) don't know what happened.
Personally, I'd rather wait to hear what they have to say than listen to anyone in here... since there are a lot of personal agendas flying around and no facts or proof.
Pressure from the customers is good. It keeps you on your toes and reminds you of your duty to people who have entrusted you with their hard earned money.