Quote from: jsmellen on February 10, 2014, 05:14:39 PM

Quote from: jtpeters on February 10, 2014, 04:52:53 PM

I would add to the above that the general population doesn't care about mining, either.

Dogecoin is successful because it connects with the average person. It makes the complicated seem easy. Vertcoin has too much technical detail for the average person to understand (or care). Put it in terms that the average person will care about, like the above.

Check out Maslow's hierarchy of needs and let's find out which one Vertcoin will stick with: http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs (the choice is obvious when you look at it) This is what brands and marketers do. They don't go by what they like.. they go by what their potential market likes. Vertcoin can't see the forest for the trees at this point, I think. Did VHS win over Betamax because it was technically superior? No. It won out because VHS connected with people emotionally by allowing them to record more on the tape (allowing them to be more creative), which is what people preferred over better technology or a sharper picture.

If Vertcoin is to be as successful or even moreso, it must do the same. We must get non-technical people on a board of directors along with technical people and get organized. Otherwise we'll spend 4 weeks making every little decision while other coins that are more organized bypass us.

Vertcoin will not win by focusing on its tech. In 3 months, there will be a better coin. The technical side of it is really not that important. Miners care, but the average person does not. I'm almost inclined to say the average merchant does not, either.

I agree with what you're saying in terms of connecting with the average person, but I believe you are absolutely incorrect in saying the technical side is unimportant. Credibility is essential and while the average person may not understand everything they hear about anti-asic and zero-cash, they pick up on the general vibe that the technical community does have towards those things. Otherwise what separates VTC from all the scamcoins out there? To be successful Vertcoin must have three things.

A solid technical side in the background
a solid infrastructure (it needs to have things you can do other than mine and speculate)
common people to connect to it and believe in it

If any of those three things fail we might have an ok coin, but with all three, we can be #betterthanbitcoin.

The average non techie investor/user needs to be able to easily buy the coin from a trustworthy soul who can help them through the initial few purchases. Right now it's a dogs breakfast finding a bitcoin dealer & hoping like hell it's not some seedy outfit.
That's something that's newsworthy which can be duplicated at both a national and local level.