The #dropgold ad I watched is a little silly. Silly people in Armanis running like they've never actually run in real life. I tell you, if someone gave me a cart of gold bars I'd take it instead of going to Grayscale to "buy Bitcoin" only so that they can "take care of it for me".
Their campaign is going a bit too far in my opinion. Gold and Bitcoin can coexist together, and in fact lots of people that I know 'invested' in both of them.
They should frame it as "own gold and crypto together for your future" instead.
In the fast paced life of 21st generation, no one is happy with slow returns. Gold in last 5 years has hardly given 10-15% annual return. On the other side, we all know what wonders could Bitcoin and other cryptocurrencies do in 5 years. All investment companies try to attract more and more funds from public and one the easiest way to do so is by promising unreal returns to the investors. With crypto on side, these companies can deliver 100-150% targets to investors within 1 year. Such things are not possible with Gold.
For investors, yeah Gold and Crypto can exist together but for portfolio management companies, they always love to take risk!