The #dropgold ad I watched is a little silly. Silly people in Armanis running like they've never actually run in real life. I tell you, if someone gave me a cart of gold bars I'd take it instead of going to Grayscale to "buy Bitcoin" only so that they can "take care of it for me".
Their campaign is going a bit too far in my opinion. Gold and Bitcoin can coexist together, and in fact lots of people that I know 'invested' in both of them.
They should frame it as "own gold and crypto together for your future" instead.
Investing bith is much profitable but it's people choices what is the best for them, no need to argue which of them are most expensive the important is bith are valuable invest in the future but have different kind of quality.