at a time when it has taken a hit due to events such as the Binance hack.
That 'hack' didn't cause that much panic and in fact, the price of Bitcoin is relatively stable around $6k. While it's true that Bitcoin price could increase if there are services such as this one, it doesn't guarantee it. I'm not sure how many people will use it and how much money will be used up to buy new bitcoins. It might never change because people who're interested in this 'new' service already has some bitcoins.
How will a new service like this can impact the movement of Bitcoin depends on the number of users actively engaging in the platform and their volume of transactions. This service will further promote more and more speculations which can be a two-edged sword...it can be helping Bitcoin in some ways while bringing in some limitations at the same time. Anyway, this is business and for me the more business that use Bitcoin the better it will be for its long-term viability. Good thing that WCX is offering education to its users on how to trade the Uber stocks.
Offering education for this new service to promote and encourage people to use the new platform to trade bitcoin is preety great ideas and interesting. And obviously this new platform can help for bitcoin mass adoption for the new investors.