It's also unfair to compare iCoin to "traditional" alternative currencies as our marketing strategy will rely heavily on introducing new users outside of the core cryptocurrency community, whom many of which will likely not even know what "digital currency, scrypt, Litecoin, or mining is 
In all fairness though, it is completely fair to compare iCoin to its direct competitors. Just because you may have a different marketing strategy doesn't make the coin any different. Out of curiosity though, how do you plan on introducing iCoin to the unwashed masses?
We will start by executing social media and PR/article release campaigns to websites and publications that may have mentioned Bitcoin/Litecoin in the past but don't neccessarily have a devoted interest to cryptocurrencies. (Banking/Finance/Business/Popular Trends niches) and upon gathering widespread attention, we will have a seamless process of educating those who are new to digital currency on our new website, as they download their wallets. Furthermore, we will have a video series focused on tutorials and support for the general consumers / merchants as well
That's our strategy in a nutshell. There's obviously other moving pieces involved and it gets a bit more granular, but I hope that gives you a general idea.