We will start by executing social media and PR/article release campaigns to websites and publications that may have mentioned Bitcoin/Litecoin in the past but don't neccessarily have a devoted interest to cryptocurrencies. (Banking/Finance/Business/Popular Trends niches) and upon gathering widespread attention, we will have a seamless process of educating those who are new to digital currency on our new website, as they download their wallets. Furthermore, we will have a video series focused on tutorials and support for the general consumers / merchants as well

That's our strategy in a nutshell. There's obviously other moving pieces involved and it gets a bit more granular, but I hope that gives you a general idea.
Nice. Looking forward to seeing it all in action, and seeing the price of my coins go up and up.