We will start by executing social media and PR/article release campaigns to websites and publications that may have mentioned Bitcoin/Litecoin in the past but don't neccessarily have a devoted interest to cryptocurrencies. (Banking/Finance/Business/Popular Trends niches) and upon gathering widespread attention, we will have a seamless process of educating those who are new to digital currency on our new website, as they download their wallets. Furthermore, we will have a video series focused on tutorials and support for the general consumers / merchants as well

That's our strategy in a nutshell. There's obviously other moving pieces involved and it gets a bit more granular, but I hope that gives you a general idea.
Ok. But what about the other new coins - as DigiByte and Redd - that have the same target, the same ideas of strategy and both seem to be more convincing for the people ( at least judging by the number of posts on this forum)? How do you think you could overcome them and become the real... facebook coin?
I hope you understand that I'm asking all these because there is something that attracts me to this coin and I plan to invest in it, but I want to clarify if you really have a good strategy to promote it.