I wonder how you would increase the value of token without ICO. Well, few project has proven thy could do that... let's just put aside.
Even it's not for speculation, you will need to list the token on exchange anyway. So if you hold 50% of token, it will give a bad view for users or traders. They will think you may sell your reserved token whenever you need money or the price is getting pumped hard which you couldn't resist once it get listed on exchange. Or.. maybe you won't list your token on exchanges? I doubt that.
Even it's not for speculation, you will need to list the token on exchange anyway. So if you hold 50% of token, it will give a bad view for users or traders. They will think you may sell your reserved token whenever you need money or the price is getting pumped hard which you couldn't resist once it get listed on exchange. Or.. maybe you won't list your token on exchanges? I doubt that.
The value increase comes from the utility burn. Did you understand what I ment by 1 cycle, 20 cycles, 100 cycles? The more the platform is used, the more tokens burn, after say 20 cycles, AKA the market cap burnings 20 times, theres only 20% of the total supply left. If everything stays the same (no dumps, no pumps), this is a 5x increase in value. Also if price dumps, tokens burn faster as users are using USD as a reference, so if price dumps from $1 to say 0.1, users are just going to charge 10 instead of 1.
The 50% ops will be vested over 2 years (maybe 3). The point is this is not a speculative token off an idea without execution. This is an executed product that needs a market stimulus to get users more engaged in it and create a free market.
I think something like this can work if you build a e-commerce store platform with it. So image if someone watch the content and they get rewarded in say the "Boob" token and then they can go to the e-commerce store to buy the movie merchandise and goods that are exclusively provided for people who pay with "Boob" tokens. 
You will have to build something new and innovative to set you apart from the other video platform services that are offering the same kind of service or this will not succeed.
Example : Bob creates a advertisement video for his Crypto toilet paper and he offers discounts for people that pay with "Boop" tokens.
You will have to build something new and innovative to set you apart from the other video platform services that are offering the same kind of service or this will not succeed.
Example : Bob creates a advertisement video for his Crypto toilet paper and he offers discounts for people that pay with "Boop" tokens.
How about Bob has a game studio that makes the awesome game "The FalconX Strikes Back", Bob wants 10x more users of his game, so he uses the token to place "The FalconX Strikes Back" at the top of the site, and streamers that stream "The FalconX Strikes Back" get compensated by Bob. The stream cross posts to Twitch and Youtube as well. Bob is happy, he spent a bunch of tokens, but now instead of 1000 people playing "The FalconX Strikes Back" he has acquired 9,000 new users, token holders are happy. 8435 tokens just burned off Bobs transactions for "The FalconX Strikes Back", raising the value. Game streamers are happy, they just earned 70010 tokens collectively.
I think you are targeting the correct market segment for this, because "gamers" are constantly looking for extra cash to buy mods and in-game tokens to upgrade their player and/or equipment in the games they play.
I would also include a "Tipping" service on this platforms for people who wants to do tutorials or walkthrough's for games and for people to give tips for good content that are streamed.
So much scope for innovation in projects like this.
