Agree with you. So seems that Sesame Token will allow millions of people to use and and experience an app "powered by Blockchain" without the complexities of the technology. But talking about reviews and smart contracts, how exactly will the platform make everything objective? Are you aware?
Works pretty simple. "Smart Contract" powered Feedback system ensures that only the person who ordered can make a genuine reviews to create an honest ecosystem

And I recommend you to check more in their White Paper about how everything works
