As it stands now, their advertising campaign is doing more harm than good because it is associating their brand with harm to the community.
And that's the part I really don't get! Stake is a good site and trusted site. From what I've seen, it had a good image until this campaign came around. It just doesn't make sense.
I guess they wanted to increase their brand exposure. Their primedice brand is pretty well known, but I guess there were too many copycats emulating them, so they decided to create stake, which is closer to what you would see in a real casino. I dont think their stake brand is as well known.
I dont think they need to have every page of every thread contain one or their ads. People read enough threads to see an ad that only appears in 2-3% of thread pages, and theyll probably see it multiple times.