Quote from: CoinTropolis_JustaBitTime on February 15, 2014, 07:26:38 PM

Quote from: EvilDave on February 15, 2014, 06:31:10 PM

Cross posted from marketing thread:
https://bitcointalk.org/index.php?topic=412243.new#new

Quote from: CoinTropolis_JustaBitTime on February 14, 2014, 03:11:16 PM

Huge Marketing Opportunity

Great job Salsacz and the rest of the Berlin crew! NiftyNikel will be contacting you today to talk a bit about our charity drive we're about to start for SongsofLove. Our marketing group, CoinTropolis, will start the party off by donating 10k Nxt. I've worked with the foundation director before... they are completely behind it.

Not only does giving back feel good, it gives us a story worth printing with the 200+ writers we have in our media list.

OK, I've just had the time to take a look at the website for SongsOfLove.
http://www.songsoflove.org/

Hmmmm.....I'm going to sound like the Grinch who stole Christmas here, but I am not on board with this. At all....

I admire SongsofLoves apparent aim; to bring some happiness to kids in hospital.
However, I think that this charity is not a good fit for NXT.
They appear to be offering the same deal to every crypto, so I am sure that the kids will get enough personalised songs to get them thru their illness, even if NXT doesn't get involved.

Sorry for being a grouch, but my vote is no.

I'm not quite sure why you're sorry, it's an opinion that holds equal weight and I sincerely appreciate the response.

If the community doesn't want to directly fund it, that's fine.. I'll decide what type of campaign I want to put together. People joke about Dogecoin, however, there's a reason why they are kicking ass with far inferior tech. All the marketing in the world targeting nerds like us simply won't push us to that next level in my opinion. But what do I know. Wink

Very few charities accept Bitcoin. Of those charities, most want a digital currency converted to Bitcoin before they accept it. I know, I've done this when I lead initiatives for both Feather and Peercoin. From a PR perspective, that doesn't do us much good. Having a charity that directly accepts Nxt and willing to cross promote is a different story. Being able to call my contact back from Wired and WSJ and say "Ok, now I have a story for you" is different story.

We have a massive PR list, guess how many want to talk about Nxt outside of the hardcore crypto community? Interesting, Dogecoin gets mainstream coverage because they are seen as the non-nerd, tipping/charity currency of the Internet. When their PR people call up the different media publications, it's a much different conversation based on the marketing they've done in the past. I don't have to own any of their coins to appreciate how they are attempting to leverage themselves outside the hardcore communities.

I love charity, however, I'm taking those personal feelings out of the picture. For me, this is simply a business decision looking at ROI. I was right about pushing conferences to start the conversation (I trained Nikel in Miami), I feel I'm right about this one as well.

** Action **

I'll put a video together explaining the idea. Those that want to contribute, great.. those that don't, that's cool too.

I think I've been missing the point that SongsofLove and Cointropolis are not a unit.

Cointropolis is a crypto marketing/promotion agency, and SoL is a charity that u are including in your crypto promo activities.
http://www.songsoflove.org/
http://www.cointropolis.com/
Am I gettting that right?

Assuming I'm on the right track, then. My problem is that I don't like SongsofLove as a promo vehicle for NXT.
But I have no issues with Cointropolis being involved with NXT promotion.
More help, the better, but don't forget that u are dealing with a de-centralised community, so u need to either find one friendly whale to finance your activities or convince a whole load of NXT minnows to agree with u.

Last point: I still think that the need for mainstream marketing is still a couple of months away.
The crypto community is round about now realising how that NXT is a serious contender, but we still need to improve the NXT user experience (ie perfect clients, stable NRS software, merchants ) before we can attract and keep more mainstream users.

So I feel that most of our marketing right now should still focus on the crypto/nerd/early adopter/techie/DOGEhead markets.