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There are some countries with more demand for lottery. Like Russia, Germany and Asia, what re the chances thats Mitoshi would get into these countries and the lottery market in these countries?

Mitoshi intends to be universal in her approach to lottery, so countries that have a higher demand for lottery would be easier to get onboard since mitoshi would be making intensive promotional activities to get more participants from those countries.

That spells out some kind of discrepancies which I don't consider to be okay. There should be uniformity across the horizon because the business terrain is bound to change. People's patronage most times depends on their level of awareness which is influenced by publicity team

Think of it this way, if a person is lactose intolerant, no amount of milk will suffice his bodily need for protein and calcium. Thus, it would be practical for Mitoshi to appropriate resources where it can be appreciated.

I agree with you, some markets are very difficult to penetrate, probably because of the regulations, religious or social values of the people. It's wise for mitoshi to put in place a strategy which is backed by information to address the issue of publicity and expansion.

Yeah it will be hard for them to penetrate into all markets. Their target market shouldn't be all markets but the few that will give them what they need

Exactly, that's why it's imperative that they have a working plan. So they don't spend all their resources chasing shadows. I'm certain that a project like mitoshi has taking cognisance of their potential markets and would be launching their marketing strategy very soon.