For me, Utrum is a kind of a medium blog or steemit blog which can make you earn money by post and get a vote, as simple as that. If you are a writer then you can find the opportunity to take a new freelance job for you.
Well, if the payment could be reasonable then I think it has a big chance that people would be getting interested. There's a lot of such familiar platform and they need to be more competitive so that they can get the attention of what you called the writer.
Your point is quite acceptable but when we compare the similar platform we need to understand there tenure they ascertain in reaching their goals and listing on Coinmarketcap.
I did come across few projects where I got cheated and lost all hardwork and time, it is better to make a list about the project and take a decision. As we experience the outstanding delivery with Utrum have a feasibility that my investments will benefit me with possible targets to reach my goal.