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The problem of all crypto startups is that they are very much dependent from the market conditions. If market falls it is really very hard to develop.
It is about the price. As you can see, in the early stages, the price does not correlate with the development of the project. Developers can continue their work no matter what the background of the market.
On early stages it is hard to predict the price. It is to much dependent from different speculations and very often after the listing start the price falls.