Just wanted to get your thoughts on this matter. Can the name of a project provide significant benefit or detriment to a project if it is appropriate/unappropriate or unattractive/attractive -sounding?
I am not sure how much of an impact it has.
It has a huge impact, in fact, companies are spending time and money to get the best name for their project, we all want a name that is associated success, longevity and sometimes projects, explain why they come with that name, some famous and popular products has a great history on how they come up with their name.
You have a point but the name does not have any major influence in the project development. Although a nice sounding name with good meaning which may be associated with the goals of the project is catchy on the market, the main idea and product of the project development do not come from the name. The success of a well developed product and project comes from an experienced team with well structured marketing strategies which will attract investors to the project.