Using Bitcoin assets like Bitcoin.com to push the unpopular narrative of BCH being the real Bitcoin was where things went bad in my opinion.
Agreed. I think most of the community doesn't actually have anything against the coin BCH per se. There are many forks of bitcoin out there, but none attracts the same disgust as BCH because none of them lie to naive users and try to pass themselves off as something they aren't.
I find it particular disingenuous when Roger complains about censorship and says "You only need censorship if your arguments are weak / aren't strong enough to stand up on their own". Well, in the exact same vein, you only need to pretend to be another coin if your coin is too weak to stand on it's own.