Seriously, the whole concept looks like a mess to me. Why an earth would you combine funding and social networking. I am seeing beggars panhandling and spamming when i think about it.
I pretty much think that's where clarification from the team should come in and help clarify that aspect and the more reason why i stated something about finding out exactly who they intend to give the any fund to before such is done, i think this will help give a heads up and a clear definition of what they intend to do, how they intend to do it