I agree that to do that with BiblePay, we need to find a (different) and very solid use case and create a boilerplate message, be known for that use case, and launch that particular brand. The problem with us right now is we cant really call ourselves 'the go-to wallet for Christians' because a Dash clone does not really offer anyone an alternative to Dash, or to bitcoin.
Let's forget use-case for a minute and just talk missional values. What purpose do you want this coin to have? When you're on your deathbed, thinking back what do you want to say BiblePay did for people around the world?
First thing that comes to mind is helping the children. We were off to a great start with the charity aspect, but over time it is slowly fading away, probably because of the price? For the deathbed reasoning, I think it's more important to focus on thinking how to improve the charity aspect of the system and how to help them even more, especially using BBP coins directly, rather than to focus on technicalities regarding mining and such.
And I am *for* rebranding to a more charity oriented name, especially losing the "Pay" part in the name, because it looks like some sort of a commercial for-profit payment service because of that, like PayPal. Also it doesn't go very well with "Bible", as we've seen many times by the reactions of people who stumble upon it.