I agree that to do that with BiblePay, we need to find a (different) and very solid use case and create a boilerplate message, be known for that use case, and launch that particular brand. The problem with us right now is we cant really call ourselves 'the go-to wallet for Christians' because a Dash clone does not really offer anyone an alternative to Dash, or to bitcoin.
Let's forget use-case for a minute and just talk missional values. What purpose do you want this coin to have? When you're on your deathbed, thinking back what do you want to say BiblePay did for people around the world?
Although this is not going to be aligned completely with any future rebranding:
Lets think of the actual functions of a true Christian. I admit I didnt know this myself when I was a baby Christian. A baby Christian is all about themself (give me the gospel, let me hear you at church, give me salvation, me me me). A middle school Christian (and up) is selfless (picking up their cross). They start to spread the gospel of Jesus, feed the poor, heal the sick, drive out demons, baptize others, help those laying on the road (like the good Samaritan), pray for *others*, conduct spiritual warfare, etc.
From an emergency standpoint, if the building is burning, here is the actual necessity provided by a true Christian. Lets say there are 100 people in the building and 25 are not saved and you are the only Christian left alive. You might be the only person on Earth left that can spread the gospel to that person next to you. So, the responsibility really is a true and valid one: the go-to person for healing, the one who prays for others in distress, the light of the world who care about the poor, and assist in others salvation.
The answer is this: There is a certain % of the population who are geeks and can be exposed to the gospel in this way. We might be the only community that brushes off on these people.
So if I was dying, my wish would be that 5% of our new users not only are compelled to learn the gospel but it sinks in so the Holy spirit can convict them.