In a falling market, the project has little chance of growth. Of course, growth is possible, but it will depend on many factors. The project has a development plan and the team must implement it, but it is impossible to predict the behavior of the crypto market and how it will affect the project's success.
I think that the crypto market is largely speculative and largely artificial. At some point, everyone will rush to buy and prices will rise again. it had happened more than once.
Maybe it will, and maybe not. in any case, we do not know when it will be. Therefore, in a falling market, it is difficult to make a choice in favor of investment.