Ach, succès de scandale, or there's no such thing as bad publicity, as the old saying goes. It's the same as we see with every single ICO/token that's launched on here; a thread full of sockpuppets isn't appealing to any serious user, but it will drum up interest among the idiots. Same thing with the Cryptotalk campaign; their endless spam just annoys serious users, but might pique the interest of newbies.