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I remember Atari since I was a kid and I was playing their video games.

I really trust this brand.

I really can't wait to see their crypto.

It will be very difficult to build a new crypto at this time if you do not have enough capital and a valid team, because now there are so many scammers who take advantage of the conditions and the current crypto situation.

It's popular enough for me and you must see the history from atari
https://cointelegraph.com/news/atari-is-not-releasing-an-ico-token-its-releasing-2-tokens-and-a-crypto-casino

As long as it comes from the popular company and we can trust the credibility from such company to run a game. This companye can be trusted at all and you must read more about that here https://www.atari.com/about-us/

If they proove already what they are capable to build then this project is also good to support.
If they build trust already then there will be more investors will surely participate in thier crowdfunding. If many shit project has a supporters what would you expect with a good project.

With established company like them, they can pursue their project even without attaining their financial targets. As the crisis is not yet slowing down, it would be hard to get financial support from small time crypto users. But maybe they can always have private investors as they are already an old company to begin with.