Hodling aimlessly is not rewarding, there must be strategical news, rumors, updates that you are expecting before you just hodl for the longer time
Definitely not reward because it's investing blindly.
Holding is always good if you believe on the developers and at the same time you follow their updates and development.
it's a gamble, and you have to put some target so you'll be able to sell it at the right timing.
For me, following the update would only give me a chance to cut loses, because if I feel the project is going down, I will have to sell right away.
I hold only tokens/coins I extremely believe in. Usually for 6 months to 2 years while I monitor development. This used to be a major habit for me till I understood that I most cases, you can't really tell the trajectory of a project just by a beautiful whitepaper and busy roadmap. In some cases, developers may have some mental or moral twist and then, there goes the project. So in the end, always put in some money you can afford to loose and don't forget to take profits whenever you are in position to do so. Crypto is really unpredictable