Marketing stuff is always been part because you wont succeed if you do lack exposure so its just normal for them to consider out on spreading awareness of its existence.
All of businesses out there will surely consider on allocating budget on this matter.What differs them is on how they do improve the site as they do operate way further.
Only the best one would sustain for long term aspect.In the case of Wolf.bet where comparing the current site into its past, i can say that theres really an improvement.
That is why I do not understand when people say "
casinos should be making profit, it is technically impossible for them to lose money" and not consider all the operational costs. I mean sure the gambling part could be making profit with rare occasions of gamblers winning a lot, but there must be some big losses to cover that as well so all in all casino part should be profitable no matter what in the long term
It all comes down to proper bankroll management
There are math models for this. Even though I'm not familiar with them personally, I've seen discussions on the topic around here. If we, for simplicity's sake, consider just one currency, then the max bet (win) amount is a simple function of the bankroll size (with a margin for safety and daily fluctuations, indeed). So when someone hits the max win, the casino still has some dough to go on