This is the more reason why OP needed crypto enthusiasts view on this, ADA is a great pick considering the kind of development coming to Cardano blockchain via Shelley upcoming hardfork. Investing in any coin entails risk, we all know and the market always has ups and downs as usual.
You are right, everyone understands and understands that. no assets will continue to improve. we will see how assets also decline. THERE is also a fairly good number. I think there are other considerations for everyone who understands the development of a project. even in development, we are always faced with risk. an increase and nothing will happen either.
there are assets that continue improve or develop in other words because improve doesnt always means increase in price . they can improve thier performance too . if you understand a project and its developments , you cant go wrong anymore but you are right that not all developments are perfect but there are risk too , like the coin can have a drawback after its development and some people or miners wont like the result and they probably leave