Well maybe they realized that hiring some campaign participants will help them to restore their reputation. They are seeing example in the recent days. So, why blaming them only :-P
I know blaming them wouldn't change anything. As you mentioned in the recent case, probably they are friendly to resolve accusations against them. But 1xbit is different from them since even they deleted their resolution thread. They are thinking simply to run a campaign would clean their old bad records. But most probably it will fail when gamblers will encounter again their ToS drama.
They deleted the first post of the resolution thread. And no escrow hired for their campaign, its not good.
DTs will probably interfere with what they are doing. The number of scam accusations to them are just intolerable especially the ones where they use their TOS excuse to blocked accounts. I don't think it will be solved by just runing a campaign.