usecase in ecosystem will be main reason why people need to buy this token. with usefull utility in market or ecosystem , demand for youc token will increase smoothly . adoption be main problem in cryptocurrency at this moment , so while youc could be provide wide adoption i am sure people will attracted and demand will growth.
It's not. This project didn't get the hype and that's why there are no demands who interested to buy this coin. Remember there are bunch of projects without project can get the hype and a lot of buyers.
Youengine didn't get a lot of publicity and that makes the price of token can be dumped easily without any support that can protect it from the dump.
This is eventually happening with the project that less popular among the cryptocurrency users.