This is a strange one.

Zlatan Ibrahimovic did not agree to using his likeness in EA Fifa21.
If I were working at EA, I'd be tempted to say 'fine, we'll remove you from the game'... and then replace him with a fictional tall, skillful Swede, as close to the real thing as I could legally get away with.
Perhaps call him Zlatan It's-not-him-ovic?
I think they could get away with this, but in a perfect/just world they will likely not get away with it, especially if their intentions is to decieve people/customers into thinking the fictional one is Zlatan Ibrahimovic (the real)