I honestly think that Ryan is wrong to continue 'focusing' on South America. His stuborness on this strategy is worrying. No matter how well intended it is, it is wrong to put too much focus on a market in an underdeveloped region.
We need someone who is present in the crypto space and promotes the hell out of Dash and I have much doubt that this new head of marketing will be able to do so.
I understand Ryan's reasoning, but he needs to face up to reality and that is that crypto still is a speculative asset and therefore you need to primarily attract speculative investment where it is available!
Honestly, everyone involved in Dash needs to step up and do their part in promoting Dash on all his available channels. Promote Dash on social media (Twitter, Youtube, Reddit, Facebook ...). Use your existing accounts or make new ones to talk about or promote Dash. Get active. Add comments about Dash to popular crypto videos, but also on Dash's official videos. Get the number of views and comments up. Add comments about Dash on tweets. Make memes. Whatever. Make noise. It will have much more effect than the 'Venezuela' adoption strategy. Hundreds, thousands of Dash holders spreading the message is far more powerful than what any single 'marketing' person can ever achieve.
It's been more than two years since I said that, and nobody paid attention to me.
I always put the same example. I have traveled to South America, and there they perfectly accept euros and dollars, do you know why?
Well, because it is the currency that is used mostly in international trade in the first world.
Do we want Dash to be used in South America by precarious and weak economies or for it to be used in the first world and then spread to the rest?
I have nothing against projects in South America, there are people and projects with potential there, but to sell something popular, you have to promote it where there are large movements of people and capital.
Make Dash go mainstream in countries like the USA, Europe or Japan, and I guarantee that South America will run after dash and not dash after South America.