If $30k doesn't hold, this run is over.  That's not to say there won't be bounces. 

But I've been watching transactions and seeing a lot of money moving from cold wallets to exchanges over the past few days.  There's also been articles about this.  People taking profits. 

I predict we'll settle in the mid-$20k range, then up again, then down again.  There's also regulations coming in the next few weeks.  UK buying ban in effect tomorrow, etc.

And the problem with institutional investors is - while buying is wonderful, selling is not.  MicroStrategy bought their $1.6B worth of coins at an average of $21k/bitcoin.  If the price drops below that, I'd imagine their investors would be clamoring for answers, and may force a large sale to cut losses.  That sort of event could be what sets of a bear market for sure.