Next: If a domain name didn't matter, they would all be priced the same.
There are many, many reasons why having the correct ending on your url matters.
If nothing else, Search Engine's list them on many levels according to their ending.
That's why bitbay.market is "worth" $163.00 and bitbay.com is worth over $13k. Those are the facts.

You compare it to the wrapping of a gift. I disagree.
I think of it like this... like Real Estate - which it is.
A name is like an address - You can still live in a building on 5th Ave; have the exact same address, but if you live in the basement, you will pay A LOT less than someone who lives in the Penthouse. The penthouse is a better view, has more prestige, etc.
BitBay with an ending like .market is living in the basement; and to add insult to injury is, sharing space with others. But, nonetheless they are at least in the building.
BitBay.com is living in the Penthouse with a great view and has a party every day. It's undeniable - look at the perceived value.
You and David may think it's not important; just like the person living in the basement is just happy to be there... I prefer living in the Penthouse.

I am in total agreement with you that the exchange will save the day - and in the end, we may have a VERY bright future, time will tell.