If they can sell hardware cheaper than other online stores and still make a profit or even cover the expenses, why are they not doing it on USD already? If they can, why can't someone else and how come there isn't some store selling cheap gpu's and having them in stock all the time? If they can't, well, then there will be no business.
It doesn't matter if they sell cheaper or at store price or at a bit over the regular store price. It's still worth it because you will have to exchange one currency for a physical item and not GPU to BTC and then to USD and then purchase. You lose/win on each stage, but mostly you lose. And if the coin is backed by a physical item it gives it a value, so in turn in can drive the exchange rate for BTC and not the other way arround.
Overall if they will get the shop online and working then this coin will go a long way!
Totally agree, and i have an idea that will put this coin above bitcoin.. But i am not telling it here.. lol..