On most of these threads, it seems to me that it attracts the least mature people - perhaps in years or only mentality or perhaps both.
To demand pictures by a certain date and then claim scam if they don't comply with your childish impatient stance is just fail.
Bitcoinultra's situation right now is that they have opened their order books in a "pre-order" fashion despite stating that they would not do so. This does not make them a scam. To not comply with an adolescent's demands to produce pictures of a working rig by a certain day does not make them a scam.
My own view is that I will wait until there is any further updates from the company if they want my money, if they don't provide updates then I will continue to go elsewhere. I see "V4Vendetta" ordered as soon as there was a picture of a blue box, and now has already requested a refund. This shows immaturity and an increased likelihood (in my view) of getting scammed in the future. I am not picking on you, I am just saying what I see.
This thread is now almost entirely filled with people who are flaming - and I suspect calling and emailing the company every single hour of the day for updates which causes delay for everyone and again shows how childish people can be regardless of age.
I suggest that you put your parents' credit cards back in their wallets for now and wait for further developments.....

J
Totally fair opinion.
I want this miner but in retrospect am unwilling to take the risk . I
now know this and have acted on it. They did say they would not take orders until they had everything they needed to be 100% sure they could deliver. That would mean they have all the components ? Why not just take a few snapshots and post them ? Its not asking a lot in my view but still that's my view.
I have said it plenty of times I hope its all real and if it is I wish them the best god knows we need a good supplier here in the UK.
So yes I would consider myself immature to the pre ordering market for sure and when push comes to shove I have found I don't want to be part of it. Cant say I did not learn a little of myself.
Good luck all.
Edit: I ordered the day Chris told me on the phone he would post pictures up here in a few hours. Blue box did not factor into my judgement. Refund was requested 4-5 days later and still no pictures were posted.