It is just another use case of bitcoin to make the no coiners use it easily. But it is no different from the way we spend it for purchasing things, online or physically.
It may seem easy to hear as you can receive or give bitcoins as a gift card for the receiver has to spend it or can simply do the same as we do and that is to hold too.
That depends on the end user for how they wanted to utilize the gift they have received. I would like to suggest, that having gift like digital currency should be cherished and don't spend it at glance. Take it as most valuable, because bitcoin nowadays became so expensive and we don't know we might see that the price would go beyond limitations. Profit would certainly become more efficient as time gets older.
That's what I'm actually saying. The receiver can do anything that he wants. He/she can use it like the way we use it. And they also have an option to hold it just like the normal strategy that we do on it and treats it as an investment.
AFAIK, there were many in the past that have received a gift in the form of bitcoin and this will continue. Those receivers, if they're wise up to keep it as they know the true value of it, that's a better decision for them to choose rather than spending it quickly. Although, that's what it should be.