As much as the article is from cointelegraph, but it's half-baked and disappointing. It provides no data to show how popular the apps are. I don't have an Apple device, so I decided to check out Google playstore since Android has way more users than iOS and the trading apps aren't even anywhere close to the social media apps.
Facebook - 5B+ downloads
YouTube - 5B+ downloads
Tiktok - 1B+ downloads
....
Coinbase - 10M+ Downloads
Robinhood - 10M+ Downloads
So I don't know what cointelegraph is basing on.
Not to mention that social media is far more accessible compared to trading apps in any country. I think that social media is just a platform to make things trending and I don't think that it is worth comparing it to trading because they are completely different. Even if people are interested in crypto aand stocks, there's no way that it will pique everyone's interest.